SOS_PROJECT 2.0
SOS_PROJECT 2.0
LOGOTYPE GUIDELINE
Full Guide with Templates & Materials
#SoS_project 2.0
The regional project “SUSTAINABILITY of SERVICES for key populations in EECA region” (aka #SoS_project 2.0) is being implemented by a consortium of organizations led by the ICF Alliance for Public Health in partnership with the CO “100% Life”.
GOALS
1. Institutionalizing effective models of, and processes in, HIV responses in the EECA region to impact the HIV care cascade in the region
2. Removing barriers to services for key populations to promote quality health interventions based on human rights principles; addressing gender barriers to services
3. Budget advocacy for sustainable services for key populations in the EECA region
Logotype
The #SoS_project 2.0 logo is the main element in the visual communication of the project. It consists of a font logo and a sign. Through constant contact with it, it is the main component of the identification of the project. It can’t be modified, redrawn or transformed. Please use only design elements and files that are provided in this guideline.
There are two versions of the logo. The main one is horizontal, and the vertical option should be used depending on the media, format and expediency.
Monochrome logo
Use a monochrome logo in cases where color use is not possible. In all other cases, only the color version should be used.
Logo safe zone
(minimum padding)
The safe zone includes the boundaries that provide the best reading of the logo on any media. No foreign element should cross the safe zone, otherwise there is a great risk that the logo will be “lost”, which will lead to a visual clutter of the composition. In the example, it is noted that the safe zone is measured using the height of the two letters “s” of the logo. This rule works both for the main logo and the vertical version.
Invalid use
Here are examples of misusing logo. Of course, only the main possible options are presented here, so we recommend you follow the rules of composition and color in all other cases.
Compress or stretch
Сhange aspect ratio
Rotate and flip
Crop logo visibility
Change the font part of the logo
Add various effects, shadows, etc.
Change the color of logo elements
Place on patterns or plates
Typography
AaBbCc
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 «»–:;’?!@#$%&*()
AaBbCc
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 «»–:;’?!@#$%&*()
Colors
All colors are presented in 4 systems.
RGB and HEX are used for digital printing on digital media and on the web. CMYK and Pantone are used for printing.
It is practically impossible to recreate accurately the color on various media. But data transcription will help you to get the ideal result as close as it is possible.
Always do color proofs whenever you can.
Pantone 285C
CMYK C90/M48/Y0/K0
RGB R2/G127/B255
HEX #027FFF
RGB R2/G127/B255
HEX #027FFF
Pantone 2756C
CMYK
C100/M98/Y0/K15
RGB R26/G35/B126
HEX #1A237E
RGB R26/G35/B126
HEX #1A237E
Pantone 7471C
CMYK
C37/M0/Y17/K0
RGB R0/G255/B196
HEX #00FFC4
RGB R0/G255/B196
HEX #00FFC4
Pantone 430C
CMYK
C33/M18/Y13/K40
RGB R117/G117/B117
HEX #757575
RGB R117/G117/B117
HEX #757575
Disclaimer
During the publishing printed and electronic materials within the framework of a regional project, a disclaimer is used, which consists of a text block and a logo block.
The publication was prepared by [organization name] and published as part of the Regional project “Sustainability of services for key populations in the region of Eastern Europe and Central Asia” (SoS_project 2.0), implemented by a consortium of organizations led by the Alliance for Public Health in partnership with the CO “100% Life”, with financial support from the Global Fund.
The views expressed in this publication are those of the authors and may not reflect the views of the consortium organizations as well as the Global Fund.
The Global Fund was not involved in agreeing and approving either the material itself or the possible conclusions from it.
DISTRIBUTED FOR FREE
Logo placement options
There are two options for placing the logos of the campaign, the organization of the consortium and partners.
Option 1
Option 2
Publication prepared by
Logo of partners
Examples of using logos in the design of the visual part of events
Option 1
Your logo
Project logo
Logos of consortium members
Option 2
Project logo
Logos of consortium members
Your logo
Material approval
Correctly placed logos
The Disclaimer
The publication is prepared in at least one of the defined project languages Russian and/or English. It is also possible to translate on the national language of the country where the partner organization works, but as an additional option by the request of the partner
The publication has been approved by the Alliance for Public Health
Basic post branding requirements:
Having correctly placed logos
The presence of a disclaimer
The publication is prepared in at least one of the defined project languages Russian and/or English, it is also possible to translate the national language of the country in which the partner organization operates, but as an additional option at the request of the partner
The publication has been approved by the Alliance for Public Health
Contacts
Inna Gavrylova
#SoS_project 2.0 PR & Communications
gavrylova@aph.org.ua
Alliance for Public Health